How does the average festival goer behave? See Crowd Connected’s new infographic on festival crowd behaviour
THE team at Crowd Connected have been busy analysing the data they have collected at festivals, and there are some surprising results.
For example, did you know that the average festival goer walks over four miles a day, makes more than three trips to food and drink outlets and spends 45 minutes in sponsor activations?
In between tucking into the Christmas turkey and unwrapping the odd present, those are just some of the nuggets we’ve unearthed from a trawl through the data we harvested in 2017.
Some of the great facts they have uncovered include:
* 4.27 hours – the number of hours the fetival goers listens to live music, equating to four a day, which is only 10% of acts at the larger festivals
* 4.5 miles – the average walk the festival goer will undertake exploring the site
* Queuing on a Sunday is 20% faster than on a Saturday, with 45% of people making three trips per day to eat or drink (unlike the Americans, who make five).
By embedding its software into the official mobile app for an event, Crowd Connected accurately and reliably maps the crowd’s movement, which enables event organisers to better monitor, measure and engage with attendees.
James Cobb, CEO of Crowd Connected, said: “We harvested, processed and analysed an awful lot of data – in excess of 1.2 billion data points, to put a figure on it.
“In between tucking onto the Christmas turkey and unwrapping the odd present, we’ve trawled this vast data pool and uncovered a few new insights. We’ve pulled together a selection of these into an infographic, as a look back on 2017.
“As for 2018, we’re looking forward to working with even more festival teams, whether that’s to provide real-time operational intelligence, detailed footfall analytics or location-based push notifications – all of which we supply out of the box – or delivering some new features which we will be rolling out this year.”